We’re here to make it easier for you to find and use government information online.
We put you – the user – at the centre of everything we do.
We’ve written everything in plain English, so it’s easy to read and easy to understand. The content on the site is organised in the way you told us you search for information.
Our goal is to provide information that’s easy to find, access and use.
We launched in July 2014 and focused on the basics, basing our decisions on what you told us.
We refreshed the design of the site in February 2015 because of your feedback. You wanted us to make the site appear more authoritative, so you can trust that the information is from government. You also wanted us to make it easier for you to find what you’re looking for.
So much of what we do is based on user testing and research – we’ve invested a lot of time and energy into finding out what you like and don’t like. We include anything we find out in the design and content changes we make to the site.
We’ll continue to add more information, improve the design and create new features on a regular basis.
We're device friendly and accessible
We make sure our site is accessible, which means that everybody can use it, regardless of ability or the type of technology used. The site should work as well on a mobile phone as it does on a desktop computer.
Let us know if something doesn't look right or you’re having difficulty finding information. There’s a link to a feedback form on the bottom of each page.
Our vision and goals
- Provide government information and services that are useful to people.
- Promote open and transparent government.
- Be a trusted partner for digital government.
- Increase usage of the digital channel by making government accessible to everyone, everywhere, and on any device.
- Make what government does easier to understand.
- Improve people's experience of government when the task involves more than one government organisation.
- Reduce duplicated information across government.
- Share our work and create solutions that can be used again.
What we’ll do
- make sure we’re AA compliant with the Web Content Accessibility Guidelines
- use plain English across the entire site, with a Flesch reading ease score of at least 60% for all content
- collaborate with partners in government, and outside of it.
How we’ll measure our goals
- We’ll use analytics to show that information moved to Govt.nz gets the same, or better, traffic from Google.
- We’ll gather evidence to show that the number of calls to agency contact centres have gone down and the number of hard copy forms sent out reduced.
- We’ll do user testing to ensure that moving information to Govt.nz has actually made things easier for people.
- Other organisations will be using our API.
- There will be a reduction in the duplication of contact details.
What guides us
We’re guided by the Government ICT Strategy 2015, which provides new opportunities to support better public services by putting you at the centre of the design.
We’re doing what we do well and we’ve been recognised for it at the following awards.
2015 WriteMark Plain English Awards ‘Best Plain English Website’.
2015 Australia and New Zealand Internet Awards, ‘Information’ category.
- 2015 United Nations Public Service Awards ‘Promoting Whole of Government Approaches in the Information Age’.
- 2015 Institute of Public Administration New Zealand awards ‘Digital Government’ category.
- 2014 WriteMark Plain English Awards ‘Best Plain English Sentence Transformation’.
- 2013 WriteMark Plain English Awards ‘Best Plain English Turnaround’.
Working with us
If you work in government, like what we do and want to add information about your services to Govt.nz, we have guidelines that will help you work out if they'd suit being on Govt.nz.
Linking to Govt.nz
Each government home page should include a visible New Zealand Government logo which links to Govt.nz.
What we‘re up to next
We’re working with other government departments to help make it easier for you to get things done — particularly when you have to talk to different departments about the same event, like registering a birth.
At the moment we’re:
- researching the information needs of new parents,
- working to improve the path across government sites, using analytics and other data sources to see what's not working,
- developing content about the information and services that older New Zealanders need.