Colours, images and logos
How Govt.nz uses colours, images and logos.
Govt.nz uses limited colours to add emphasis to the text or content elements they're applied to.
Blue and orange are the primary colours, so they're used first. Other colours are only introduced if needed. Infographics or illustrations use these colours as a starting point.
How the colours are used
Default text colour for body text and page headers.
Subtle highlight for links, buttons, alert style box and success messages.
A screaming highlight used for search buttons, warning style box and error messages.
For less important text, for example breadcrumbs and search result details — this text is usually smaller.
For borders and lines, for example table grid lines, above accordions and promo tiles.
A background for text to set it apart from the main content, for example breadcrumbs, and notes such as alerts or warnings.
As a contrast to the blue subtle highlight, for example visited links.
Colour accessibility is important for people who may:
- have a visual impairment
- be viewing the site in bright sunlight
- have printed a page in black and white.
Colour that has meaning
If colour has a meaning assigned to it, Govt.nz uses other methods to supplement this information. For example, a graph using colours also has text labels. For colour that has no meaning, like decorative text, or logos and brand names, accessibility guidelines are not necessarily followed.
Govt.nz aims for good contrast between text and the background it appears on.
To be effective, the contrast ratio between text colour and the background needs to be at least 4.5:1.
For large text — 18 points/24 pixels upwards or, for bold text, 14 points/19 pixels upwards — Govt.nz uses a contrast ratio of 3:1.
You can check the contrast ratio of Govt.nz colours using an online tool.
Dark grey text
On dark grey
Images on the website include feature images, graphs, infographics and icons.
Govt.nz follows the NZ Government Accessibility Guidelines for images.
Ownership of the images is listed with the copyright information.
Govt.nz uses the New Zealand government all-of-government brand in combination with the Coat of Arms. The State Services Commission looks after the all-of-government brand.